Television ads in Australia

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Types of Ads in 3rd world countries

Alright, there's two types of ads in 3rd world countries and only two:
1. An ad that has two cute girls dancing and jumping so you think that this skin lotion or that electric fan is the best thing in the whole world and it's the reason for their eternal happiness.

2. An ad with a lousy chorus singing on the tunes of the most popular national/international songs but just changing

some of the words to match the product they're trying to sell!

I hate both

Australian TV Ads

But thank God ads in Australia mainly are based on smart/funny ideas, something that's incredibly simple or ingenious enough that it forces you to tell all your friends about it , thus acheiving the ultimate goal for any ad: being famous and helping sell their product.

My favorite TV ad

One of the best ads that I absolutely adored when I came here was the Qantas: "I still call Australia home" ad, some people think it might be a bit corny but i still like it.

Another top favorite is the carlton Draught beer ad, which is based on the Carmina Burana music but hilariously funny.

Ads in general

Not all ads are great of course, some of them are just sick, in general the best ads are aired in the most expensive timeslots, the evenings especially the weekend evenings, that is when ads are truly enjoyable.

Ads after midnight switch to adult themed ads, targeting audiences to flirt or chat through SMS (naturally the prices are through the roof!) so watch out and don't let kids stay up late infront of the TV.

Australia has a very strict TV policy that balances between free speech and indecency, if you don't like anything you see on TV you are allowed to complain it to the authorities and a neutral commitee reviews it in a couple of weeks, this applies on programs as well.

Political ads

I personally like the ads that are aired during - or just before - the election time, both political parties attack each other much more than they advertise for themselves, one of the best ads was talking about how men over 60 start losing their concentration, their thoughts, their speach becomes incohesive, then the finale is "Do you still want a prime minister that's over 60 years old?";)

PS: Don't get me wrong, I just love the idea of the ad!